Responsible marketing standards for sports betting ads introduced by gambling advocacy group During the last year World Cup, United Kingdom was bombarded by sports gambling advertisement. Guardian study finds out that of every six commercials aired during ITV's coverage of the first 30 games, one was pitched by a sports betting company. This was a loophole in the advertising laws of the country. There was concern about how much of this advertisement before 9 pm was being consumed by the young children.

Ironically the Industry Group for Responsible Gambling an association for online gambling companies located in the UK voluntary banned sports events advertisements A ban was implemented on betting adverts targeting young children through cartoons. Other nations have fallen suite on crack down on betting advertisements. For example, Australia banned gambling advertisements during live sports. Sport Betting tips in the UK First, open an account There are several UK book makers you can use, including Bet365, Ladbrokes, William Hill, Stan James, and Sports Betting more.