BookmakerWilliam Hill US is suing sports betting rival FanDuel for allegedly copying it’s "how to bet" guide for Sports Betting clients in the fledgling trade virtually be aware for Sports Betting note. William Hill US filed a copyright infringement lawsuit Tuesday in U.S. District court docket in New Jersey alleging that FanDuel’s duplication of the guide changed into so blatant that it even used the equal hypothetical examples of one pitcher facing another pitcher. The lawsuit seeks unspecified damages in opposition to FanDuel, together with any profits it made through the use of the allegedly copied e-book.

It also is an instance of how essential the nascent U.S. market is to both organizations, and how zealously competitors within the industry will battle to offer protection to their brands and market share with legal activities betting in its infancy in America.